Neretta Cafe
Menu Design + Storytelling
Neretta is a small coffee shop located in Guadalajara, Jalisco. When we met Marco and Mariana, they told us the story of how they began to dream their spot, as well as the challenges they had since then.
We understood that the history and essence of the two of them should be reflected in the experience of visiting their coffee shop.
We began with the task of redesigning their menu, transforming it from being a classic two-sided menu to becoming a zine that tells the story of the place, their creators, their coffee and their dishes.
We use storytelling and graphic design to transform the very experience of ordering a meal and accompany this story with a simple, clean and easy to follow editorial design, as well as beautiful illustrations that project the essence of Neretta:
A place where there is space for everyone.
FROM THE SOIL A COFFEE GRAIN WAS BORN
WHO MIGRATED LIKE WHO MIGRATES LOOKING FOR
WITHOUT KNOWING WHAT TO LOOK FOR…
WHO MIGRATED LIKE WHO MIGRATES LOOKING FOR
WITHOUT KNOWING WHAT TO LOOK FOR…
OR WITHOUT KNOWING WHERE IT ENDS
AND IN HIS LIFE:
HE GREW UP,
TRAVELED,
TOUCHED HANDS,
SAW SUNRISES
SAW SUNSETS
AND HAD COMPANY
TILL THE MOMENT ARRIVED
WHERE IT TURNED INTO NIGHT POWDER
WHO DISTILLED THE NECTAR
FROM THE CUP
THAT LEFT HERE
THE EVIDENCE OF HIS PASSING BY
THE EARTH.