Bamroute sells an eco-friendly toothbrush made with bamboo. It offers environmentally harmonious alternatives to our typical mass-produced, industrialized plastic products for personal hygiene.
The company is directed towards people who actively seek products with less impact on the planet than the traditional options on the market. The gist of its essence is providing access to high quality, durable and aesthetically attractive products.
The company’s potential audience is international, with a high level of involvement in social causes and awareness of the world’s main problematic issues.
Our work for Bamroute consisted of developing its graphic identity, including the design of textures and digital and physical applications that transmit its natural, social and attractive essence to the target market.
For its graphic identity we opted for expressing nature’s movements typographically, together with a series of textures representing the behavior of the elements: earth, air, fire and water.
This graphic identity is both contemporary and natural, with a logo that expresses organic movement, complemented by a solid selection of colors and textures that make the applications dynamic.
A variety of brand applications were made for this work, among which we can find the designs and packaging of the main products, textures of the natural elements and a communication proposal for social media.
The result is a brand with a natural, contemporary and dynamic personality that clearly expresses coexistence between the world as it is and the need to get back to nature from where we are right now.
We hope you enjoy this project as much as we did.
Branding: Mínimo Estudio
Portfolio Photo: Mínimo Estudio